Brands We Love: FEED
Creative Living
by Jen Pinkston
Introduced by mutual friends, Lauren Bush Lauren and Katie quickly found much common ground in their love of fashion and desire to use it as a tool for doing good. (Katie and her husband Greg actually met while on a trip to Rwanda where she was creating a collection and exploring what fashion that gives back could look like.)
After these two founders met, an idea for a collaboration was born. From inception to photo shoots to having the product live on both of our sites, it was seamless from beginning to end. Featuring two standout pieces—the iconic FEED Carryall Tote and Medium Pouch—each design was reimagined in our signature NYC toile print.
FEED, a B Corp dedicated to ending childhood hunger, has been known for its classic, utilitarian designs. Since 2007, the brand has delivered over 128 million meals, proving that fashion can indeed make a difference. With this collaboration, we brought a new artistic lens to FEED’s mission, celebrating New York City’s vibrant energy through our NYC toile print. Beyond the aesthetic appeal, every purchase from this collection directly contributed to the Food Bank for NYC, helping provide meals to local communities in need.
This limited-edition release is going fast— scoop yours up today!